Advertising Audit International

THE GLOBAL LEADER IN ADVERTISING AND
MARKETING CONTRACT COMPLIANCE, RISK AND
FRAUD ANALYTICS FOR THE PAST 16 YEARS

Transparency – Accountability - Value

Industry Experience

300+
Years

Billings Under Audit

$300+
Billion

Geographic
Breadth

80+
Countries

% Leading National Advertisers

+50%

Average ROI


12:1

Our Valued Clients

Our Services


Optimize Value Across the Full Marketing Spectrum


AAI® provides marketers with transparency, value and cost savings by effectively measuring agency contract compliance, operating risk, manpower utilization and client economics against all marketing spend categories: creative, production, media, digital, search, mobile, direct marketing, research, product sampling, sales promotions, public relations and public affairs. Our services include:

Financial
Compliance

Dashboard
Performance

Contract
Development

Risk and
Fraud
Analytics

Remuneration
Assessment and
Consulting

Business
Process
Outsourcing







Our Geographic Breadth

AAI® has conducted advertising and marketing audit engagements in 80+ countries. We have gained much market insight, knowledge and learning's covering media and non-media transparency, third-party vendor credits, discounts, rebates and related global nuances.



Our Proven Tools and Technology


Proprietary Software Tools, Trademarks and Patent Pending Technology


We have developed ahead-of-the-curve analytics and technology-driven tools for marketers.


Value

Our advertising and marketing compliance reviews help you realize value and costs savings for reinvesting in the brand or improving bottom-line results

Value

Our advertising and marketing compliance reviews help you realize value and costs savings for reinvesting in the brand or improving bottom-line results

Analytics

Our advanced risk and fraud analytics identify advertising and marketing non-compliance errors and overcharges
 

Analytics

Our advanced risk and fraud analytics identify advertising and marketing non-compliance errors and overcharges

Visualization

Our AAI-MD® analytical tool provides interactive and extensive visualization capabilities to detect anomalies and root cause analysis

Visualization

Our AAI-MD® analytical tool provides interactive and extensive visualization capabilities to detect anomalies and root cause analysis

Technology

Our proven trademarks and patent pending technology provide cost effective and efficient measures for assessing all types of marketing investments

Technology

Our proven trademarks and patent pending technology provide cost effective and efficient measures for assessing all types of marketing investments





Our Leadership Team

Our Leadership Team has 100+ years of hands-on industry experience and insights, including previous advertising agency management roles as CFO's, COO's and Account Directors.

Michael Lay AAI

Michael Lay

Chief Executive Officer and Co-Founder
35+ Years Industry Experience
+1 310 809 0899
mlay@adauditintl.com ;   

Michael Lay

Chief Executive Officer and Co-Founder
35+ Years Industry Experience
+1 310 809 0899
mlay@adauditintl.com ;   
Pankaj Sewal AAI

Pankaj Sewal

Chief Audit Executive and Co-Founder
35+ Years Industry Experience
+1 415 828 0779
psewal@adauditintl.com ;   

Pankaj Sewal

Chief Audit Executive and Co-Founder
35+ Years Industry Experience
+1 415 828 0779
psewal@adauditintl.com ;   
Mike Laraway AAI

Mike Laraway

Chief Marketing Officer
30+ Years Industry Experience
+1 336 253 4977
mikelaraway@adauditintl.com ;   

Mike Laraway

Chief Marketing Officer
30+ Years Industry Experience
+1 336 253 4977
mikelaraway@adauditintl.com ;   

Our Diversity

NMSDC

The National Minority Supplier Development Council (NMSDC) and Western Region Minority Supplier Development Council has certified AAI as a bona fide Minority Business Enterprise (MBE).

Supplier Clearinghouse

The Supplier Clearinghouse for the Utility Supplier Diversity Program of the California Public Utilities Commission has certified AAI as an MBE.

Our Code of
Ethics and Conduct

AAI® fundamental principles for interacting with clients, agencies and vendors are set out herein:

Honesty: We shall be straightforward and honest in all professional and business relationships.
Objectivity: We shall not allow bias or conflicts of interest to compromise our professional or business judgment.
Professional Competence: We have a continuing duty to maintain professional level and skill at all levels.
Confidentiality: We shall respect the confidentiality of information acquired as a result of our professional and business relationships, and shall not disclose any such information to third-parties without proper authority or duty to disclose.
Professional Behavior: We shall comply with relevant laws and regulations.

Commitment to Our Clients

AAI's commitment to its clients is clear:

Clients come first.

We provide relentless service and dedication to every audit engagement. By developing relationships built on experience, trust and stability, AAI® gets to know each client and deliver an exceptional array of customized advertising and marketing financial audit services.

As business opportunities grow in size and complexity, relationships built on trust and respect are more important than ever. Close-working relationships define AAI's culture and service philosophy.

As the leading global advertising and marketing contract compliance firm, our success is based on our ability to help clients consistently meet their business objectives on a timely and cost-effective basis. AAI® has earned the trust, confidence and respect of some of the largest corporations in the world by adhering to five primary core values:

  1. 1. Excellence in client service and overall service product
  2. 2. Value in meeting and exceeding clients' expectations
  3. 3. Integrity at both the individual and institutional levels
  4. 4. Commitment to our clients, employees and communities
  5. 5. Teamwork within the firm and with clients to foster idea and information sharing

We have pursued a client-focused strategy to ensure we have and continue to develop "experts" in specific fields who can provide greater value because of their depth of advertising industry knowledge. Our goal is to provide value for each client, which includes:

  • Knowledge of existing advertising issues and issues on the horizon.
  • Innovation and creativity to help solve difficult or novel problems.
  • Significant experience with key industry organizations and their processes to anticipate issues in advance and develop strategies to avoid or minimize any obstacles.
  • Access to a wide range of other parties, such as global industry consultants and other experts, which may need to be called upon for a client.
  • To ensure superior client service, we assign our management team to oversee each audit engagement, which allows AAI® to stay in close touch with our clients to better understand their needs and issues, to make recommendations regarding strategy and staffing, and to act as a sounding board and problem solver across our practice groups.




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